PHRC Webinars

Why Housing is Long Overdue for Disruption [Archive]

8/11/2020 1:00 PM - 2:00 PM

Instructor: Sam Rashkin (Chief Architect, Building Technologies Office, US DOE Office of Energy Efficiency and Renewable Energy)


Link to Webinar:


Virtually every major industry has experienced, or is in the process of experiencing, massive disruption. Think retail, personal transportation, automobiles, computing, music, photography, media, and the list goes on. The current pandemic is only an accelerant for further disruption. Housing in the U.S. has been able to sit on the sidelines with its first-cost dominated business model and uniquely fragmented industry…but not for much longer. That’s because there is a historic convergence of five housing crises driving four disruptions that will finally transform an industry resistant to change. And ultra-high-performance home advocates will have to successfully navigate this larger disruption context. Will you be ready?

Learning Objectives

  1. Learn how ‘health’ is a critical part of a new customer experience imperative.
  2. Learn how safer and more resilient homes will have to be integrated with four major housing disruptions.
  3. Learn how the welfare of all homeowners will be immensely improved with four major housing disruptions.
  4. Learn how a comprehensive housing optimization framework including high-performance results in $100,000 to $250,000 of cost savings and/or added value per home.


Free to attend; $20 for continuing education credit in live webinar

Credit Hours

Live Webinar: 1.0 L&I Contact Hour, 1.0 PDH, 1.0 AIA LU, 1.0 ICC Contact Hour (0.1 CEU), 1.0 NARI hour/CEU

Tags: Residential Structures and Building Code Requirements



The Pennsylvania Housing Research Center serves the home building industry and the residents of Pennsylvania by improving the quality and affordability of housing.

We conduct applied research, foster the development and commercialization of innovative technologies, and transfer appropriate technologies to the housing community.

Pennsylvania Housing Research Center

219 Sackett Building

The Pennsylvania State University

University Park, PA 16802

Phone: 814-865-2341

Fax: 814-863-7304